Why is good copy so important?

Because it not only enhances the image of your organisation, but it can really sell your products, services or information.

So how do you start?

	Define your audience, purpose and message. Have a clear understanding of who you are writing for, what you hope to achieve, and what you're trying to say.
	Talk in benefits rather than features. Show your audience that their lives will be enhanced by what you're offering. If you don't persuade, they won't buy.
	Use just the right number of words to make your point. Too many words and your reader will lose interest.
	Be consistent - and watch your grammar
	Mimic the spoken word when you write.
	Be succinct and to the point. Plain English is key!
	Read other people's work and learn from it. You'll write much better copy if you're interested in doing so.

Writing for the web >>