How do people read on screen?
People scan and select rather than reading long pieces of information. So, how can you make sure that your visitors are digesting what you’re saying to them?
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Keep content visual:
Break copy up with bullet points, lists, headings and sub-headings. |
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Use fewer words:
As a guide, use 50% fewer words on screen than on a printed page.
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Keep your language objective wherever possible.
Use plain English to get your point across. |
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Put yourself in your visitors’ shoes.
o Ask yourself what information they will need to find.
o Don't use brand names for links. Be logical and usable.
o Talk their language. |
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Avoid complex sentence structures - keep your
style simple. |
Want more information about usability and writing for the web?
Try Ginny Redish's website for information about web content and Jakob Nielsen for articles about design and content.
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