How good writing can change the direction of your business

How good writing can change the direction of your business

Copywriters are always banging on about how they can help you ‘influence’, ‘inform’, and ‘persuade’. They’ll tell you how their words can make all the difference to your business. But what does that actually mean? Can words really help you build your business, attract new clients, make more money? Enter Geo the owl and Atlas the puppy A while ago, a...

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Ooh, embarrassing typos

Ooh, embarrassing typos

Embarrassing typos, funny mis-spellings and bad grammar – in pictures. I have to give credit to The Graudian newspaper for some of these, and of course, Google. There are some great examples out there and always will be. At least, that is, until more people employ a...

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The most incredible IT guys

The most incredible IT guys

So, I recently wrote an article along the lines of – ‘it doesn’t really matter what you write about, it’s the process of writing that’s the great part’. And this project, writing and updating the web content for an IT company, showed quite clearly that the bad boys at D&D are the bees’ knees in IT and that it’s pretty damn interesting too. They...

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Goodbye to the world of mortgages

Goodbye to the world of mortgages

People often say to me when I tell them what I’m working on, ‘isn’t that boring?’ or ‘how dull’. But when you love what you do, it isn’t about the topic because the craft of copywriting stays the same. Copywriting is about researching, reading, finding out everything you can, speaking to people within different businesses, hearing their passion for what...

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Working on great comms for the Coventry for intermediaries!

Working on great comms for the Coventry for intermediaries!

The Coventry for intermediaries – 10 years of pledges Well – I didn’t stay away long, and from March I’ve been back at Coventry Building Society, this time working with the mortgages team. 91% of their mortgage business comes through intermediaries (brokers to you and me) so they’re vital to the Society. In 2007, they introduced a series of ‘pledges’...

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