Blog

Helping greyhounds find homes…..

Posted by on Nov 17, 2015 in Case study, News, Projects | Comments Off on Helping greyhounds find homes…..

Helping greyhounds find homes…..

Everyone who knows me knows that I love greyhounds and despise the racing industry *. Well – fortunately, I now have a chosen charity and it couldn’t really be more perfect! I’m working with GRWE (Greyhound Rescue West of England) writing up some heartwarming case studies about people who have adopted these wonderful creatures. There’s Higby, a whippet/lurcher cross who was found in a terrible state in Ireland but now works four days a week helping dementia sufferers at a day care centre. And Harry, a big, black...

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Big adventures for Little Explorers

Posted by on Jul 17, 2015 in Case study, Projects | Comments Off on Big adventures for Little Explorers

Big adventures for Little Explorers

I’ve been working on a great project for the last few months. Geo the owl and Atlas the puppy are on a BIG adventure, going from country to country sending letters, souvenirs and photos back home so that children can learn about the countries, languages and traditions of the world. I’ve been writing the letters and it’s been a lot of fun thinking about the best bits of each country and what will spark the kids’ imaginations. Designed to complement the National Curriculum for Geography Key Stages 1 and 2, this project is...

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What a difference a dog makes…

Posted by on Mar 18, 2015 in Case study, Projects | Comments Off on What a difference a dog makes…

What a difference a dog makes…

Last year I had the surprising pleasure of being asked to proofread two books. One was a thriller that was eventually serialised in an American magazine and the other was the heartwarming story of the K9 Project. The K9 Project, run by Chris Kent, uses an amazing team of rescue dogs to help people (with emotional difficulties, for example, or children who aren’t benefiting from conventional education), develop their confidence and learn new skills. With programmes such as Take the Lead and K9 Confidence, the dogs show us that whatever...

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It’s all about rubber….

Posted by on Jan 30, 2014 in Case study, Projects | Comments Off on It’s all about rubber….

It’s all about rubber….

Actually – it isn’t all about rubber. It’s about gaskets and foam too. SJG International produce rubber extrusions, gaskets and foam conversions. Being completely clueless about the subject matter, and with very little information to go on, this was a tough exercise in researching rubber extrusions and writing the copy from scratch. I may have complained about it at the time (it was pretty hard work and there was a lot to find out about), but learning about new areas and industries is one of the things I enjoy most about...

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Ssh – Barclaycard’s global website is coming soon….

Posted by on Aug 5, 2013 in Case study, Projects | Comments Off on Ssh – Barclaycard’s global website is coming soon….

Ssh – Barclaycard’s global website is coming soon….

For the last couple of months, I’ve been writing the copy for the new Barclaycard global website. It won’t be live until the end of January, but it’s been a terrific project to work on. They really wanted an upbeat, positive, friendly tone of voice. They wanted to tell the story of Barclaycard and to show how their products make life easier for their customers – and their customers’ customers. The project involved interviewing Barclaycard customers and staff – and writing their stories. For example, did you...

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Bailey and Spur pose for the camera

Posted by on Aug 5, 2013 in Pet portraits, Projects | Comments Off on Bailey and Spur pose for the camera

Bailey and Spur pose for the camera

Bailey (chocolate lab) and Spur (recently rescued collie) had their pet portraits taken as a surprise for owner Nic’s fiance. They were beautifully well behaved and Nic was really pleased with the photos. She even said it was the best invoice she’d ever had to pay! For just £60, I gave her more than a hundred pictures on disc. There are no copyright issues so she can print, use and frame whichever ones she likes, wherever and whenever she wants to.  

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Electrocomponents careers website

Posted by on Jun 12, 2013 in Case study, Projects | Comments Off on Electrocomponents careers website

Electrocomponents careers website

We keep industry working – but what kind of person works for us? Electrocomponents, the parent company of RS Components, needed to refresh their careers website. It’s a global organisation with offices across the UK, US, Canada, Asia Pacific and EMEA, so the website had to reflect the wide variety of roles and opportunities available all over the world. Firstly, I had to understand how the organisation was structured. Then I needed to find out how each division played its part for the company as a whole. I also had to interview...

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Back in corporate land with Barclaycard Bespoke

Posted by on Jun 5, 2013 in News, Projects | Comments Off on Back in corporate land with Barclaycard Bespoke

Back in corporate land with Barclaycard Bespoke

Since March this year, I’ve been working on a project for Barclaycard, writing offers for Barclaycard Bespoke. Bespoke is a targeted offers site, offering vouchers and discounts on products you’re probably going to want. And they know this because they hold tons of data about what people buy. While it was great to get involved in a big project (and it’s always nice to get out of my spare room and meet new people occasionally), it was interesting to see the chaos that ensued as a couple of launch dates came and went. Clearly,...

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Website copy for The Design Büro

Posted by on Jan 17, 2013 in Case study, Projects | Comments Off on Website copy for The Design Büro

Website copy for The Design Büro

Writing the copy for The Design Büro’s new website was fascinating stuff. They don’t just design buildings for the healthcare sector, they use evidence-based research to find new models of care and then create buildings and environments that effectively deliver that care. Space planning and interior design are all vital elements in creating the most effective healthcare environments – and results are measured to ensure that their solutions achieve the best clinical outcome possible. They are a talented, enthusiastic bunch of...

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Using content to build your brand

Posted by on Jan 15, 2013 in Copywriting trends, Tips | Comments Off on Using content to build your brand

Adding content to your website is the best way to engage, attract and retain an audience. Articles and blogs attract interest and loyalty – and user generated content that can endorse and validate your products and services. Intelligent, well thought out content is the foundation of your digital presence and it will also organically improve your search engine rankings. Most digital marketing experts now agree that content and content marketing is one of the most important aspects of an online strategy. Social media pages and forums work...

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