Using content to build your brand

Adding content to your website is the best way to engage, attract and retain an audience. Articles and blogs attract interest and loyalty – and user generated content that can endorse and validate your products and services. Intelligent, well thought out content is the foundation of your digital presence and it will also organically improve your search engine rankings. Most digital...

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Content strategy? It might be a buzzphrase, but really, it’s just logic.

Content strategy? It might be a buzzphrase, but really, it’s just logic.

“The main goal of content strategy is to use words and data to create unambiguous content that supports meaningful, interactive experiences.” Rachel Lovinger, Content Strategy: the Philosophy of Data. A proper strategy helps us plan how we are going to create, publish and manage content that is relevant, compelling, useful and usable. The web is content. Content is the web. We...

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