Using content to build your brand

Adding content to your website is the best way to engage, attract and retain an audience. Articles and blogs attract interest and loyalty – and user generated content that can endorse and validate your products and services. Intelligent, well thought out content is the foundation of your digital presence and it will also organically improve your search engine rankings. Most digital...

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Writer’s block? Maybe you just need a starting point…

Writer’s block? Maybe you just need a starting point…

As much as anyone, I know how hard it is to write copy for yourself. I agonised over writing the copy for my own site – it took me weeks and weeks of tweaking, editing, deleting, re-writing – and often walking away in frustration. A brave (or stupid) admission for a copywriter, eh? I knew how I wanted to present myself – I obviously wanted to reflect my personality (sometimes...

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