Copywriting

Copywriting

The principles of good copywriting can be applied to any topic. But first you have to understand your audience

…define your key messages – and decide what action you want your readers to take.

“Kate’s copy is fluent and straightforward. Complicated things become simple, dull stuff becomes interesting and you end up wanting to buy without ever having been sold to. But be warned: don’t get into an argument with her about apostrophes.” Rik Pipe, Digital Marketing Consultant 

You probably already have a website. But when was the last time you reviewed the content?

  • Is it up-to-date?
  • Does it still do the job? Is it useful?
  • Where does it sit and is it easy to find?
  • What’s the purpose of it? What do you want people to do with it?
  • Are you adding new content regularly? If not, why not?

Does your tone of voice reflect your organisation?

How do you come across? Stuffy, stiff, formal? Or is your language simple, clear, open, friendly, meaningful, unambiguous? The tone of voice you use speaks volumes about the kind of business you run. It gives your customers a good idea of what it’s like to deal with you, and how you’re going to look after them.

We can review your existing content together and I can speak to your team to find out more about you. Then I’ll produce copy that reflects your personality, meets your users’ objectives and fulfils your business goals.

“Time and time again, Kate exceeds my expectations and always manages to turn my ramblings into absolute masterpieces. Her writing is just like her – clear, concise, creative, honest and to the point. She adds richness to words without adding waffle.” Tonya Bolton, Empowerment Specialist, Writer and Performer.

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