e-shots and web updates

e-shots and web updates

e-mail marketing is an important part of an effective content strategy.

A well targeted e-shot, keeping clients up-to-date with company news or industry legislation, offering a seasonal discount, highlighting a promotion or showcasing a new product can bring visitors back to your website where you can remind them how good you are at what you do.

You might not always have the time, the ideas or the inspiration to write interesting, relevant articles.

That’s where I come in….

  • I can call you each month to talk about anything newsworthy – maybe a recent project, a change in industry legislation, a new member of staff who’s bringing fresh skills to the company, a don’t-miss special offer – anything that might be interesting and relevant to your customers.
  • These articles can then be used to create a professional email campaign.

And if you want me to, I can manage the campaign for you.

There are some pretty powerful software packages out there that allow you to create your own email marketing campaigns. Most of them are versatile and easy to use.

If you need me to, I can manage the process for you using your chosen email marketing software. Once the design template is set up and your subscribers are in the database, I can create regular campaigns for you and provide reports that track opens, clicks, forwards, unsubscribes and bounces. We can even set a date and time for the email to be sent.

Keep your communications integrated – and your customers in touch

This information can also form the basis of regular updates to your social media pages. And all this activity should focus on bringing customers back to the centre of your digital marketing strategy – your website.

Is this you? You know you should be keeping in touch with your customers, but you don’t have the time?

I can write and manage the whole process for you, leaving you free to get on with your business.

It couldn’t be easier. Give me a call on 07966 229374.

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