Case studies and profiles

Case studies and profiles

Fresh content works well in the search engines and keeps people interested. Profiles and case studies are a good way to keep content up-to-date.

Stories about your customers, employees and your products also give visitors to your website insight into the culture and workings of your business.

I’ve worked with many companies, interviewing the people who use their products and services and writing case studies about them. For Barclaycard, I talked to employees all over the world, in different areas of the business, to show how varied the roles and opportunities are – and how important a lively environment, a good work/life balance and exceptional career development is to them as an organisation.

For Genie, I interviewed the parents of children who were having private tutoring in order to help them gain confidence and do better at school.

And for Dore, I also interviewed parents. These were parents of children with dyslexia, dyspraxia or ADHD, who’d watched them really struggle at school and felt utterly unable to help. The Dore programme, a non-invasive set of exercises designed to help the cerebellum function normally, had helped their kids learn how to cope with some of the most basic things that other children took for granted – and in most cases, the results had been life-changing. For many, as they told me their story, it was a very emotional experience.

Stories can bring your website to life. They show how your products or services can really help people and change their lives for the better.

If you’d like me to write some case studies and profiles for you, all you need to do is identify who could tell a story about your company and I’ll do the rest.

 

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