Case studies and profiles

Case studies and profiles

New content improves your rankings in the search engines.


And profiles and case studies are a great source of fresh, interesting content.

Stories about your customers, employees and your products also give visitors to your website insight into the culture and workings of your business.

For Barclaycard, I talked to employees all over the world and wrote up their pieces. I’ve interviewed staff for recruitment websites and employees for newsletter articles. For Genie, I interviewed the parents of children who were having private tutoring in order to help them gain confidence and do better at school.

Where do we start?

If you’d like me to write some case studies and profiles for you, all you need to do is identify who could tell a story about your company and I’ll do the rest.


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