Copywriting training

Copywriting training

Do you have content or web editors who could do with a refresher course?

Or do you have people responsible for updating your website but with no experience in writing?

No matter how long we’ve been in the business, sometimes it’s useful to remind ourselves of some basic principles that can help us improve the way we write. And for new writers, the basics are the only place to start.

I’ve written and delivered training courses in ‘Effective Copywriting’ to a number of organisations, including the University of Birmingham, the Scottish Further Education Unit, Lantra, Baxi and Advantage West Midlands.

What’s covered?

    • Audience, purpose and message
    • Benefits, not features
    • Streamlining and editing (because as Mark Twain said: “I didn’t have time to write a short letter, so I wrote a long one instead.”)
    • Tone of voice and plain English.

 

 

I can tailor the course to you and we’ll work on real bits of copy that are relevant to your business and requirements.

Sessions are usually pretty lively – and there’ll be a fair bit of writing so it’s usually best to arm your people with a laptop.

 

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